Asaan Mobile Account is a new product to be launched by the State Bank of Pakistan on Monday 13 August 2021.
This product is targeted at those unserved bank customers who live in remote areas or they don’t have smartphones or internet facilities.
Such customers can avail banking facilities without visiting to the banks.
Such customers can open their branchless bank account from the comfort of their homes using their mobile phones.
They can do transactions like balance enquiry, mobile top-up or recharging their mobile balance, fund transfer within a bank and outside the bank to other banks customers, they can also pay their utility bills and all of these facilities can be used without any internet and without visiting any bank branch.
State Bank is taking this initiative with the help of different other institutions like Pakistan Telecommunication
Authority(PTA), NADRA, Virtual Gateway, 13 Branchless banking Operators and all cellular companies are part of this innovative and unique product.
State Bank of Pakistan announced this new initiative in a tweet on Sunday 12 December 2021 which is given as under
#SBP to launch a new initiative, #AsaanMobileAccount on 13Dec21 allowing opening and operating of an account with a branchless banking service provider with the help of a mobile phone from anywhere in Pakistan without the need of internet and visiting a bank branch. Stay tuned.
— SBP (@StateBank_Pak) December 12, 2021
There are many people in Pakistan who do not use a smartphone or do not have access to the Internet facility. These people may include from remote areas, senior citizens, less educated people and females.
SBP launches this facility to include the above-mentioned people in the financial system of Pakistan.
The customer’s deposits in Banks are growing and they now stand at more than Rs.19000 Billion.
The deposit has grown from Rs.13000 Billion to Rs.19000 Billion in just a few years due to the number of banking facilities provided by the banks for their consumers.
With this new step, it’s highly expected that the number of customers using banking systems will be increased and it will ultimately increase the deposits of branchless banking.
SBP with all the stakeholders will launch this new initiative on 13th December 2021.